Due to the pandemic, for over two months enthusiasts of physical activity worked out online, turned their homes into training rooms, and replaced professional sports equipment with everyday objects. Today, home workouts can be set aside, giving way to those in sports facilities. Customers’ safe return to traditional workouts will be supported by the MultiSport campaign called We’re glad you’re here!
– Our goal is to provide users with practical information that will facilitate healthy and comfortable return to their favourite activities in sports and recreation facilities, as well as to build public awareness of safety and sanitation rules that have to be followed there. We believe that our campaign will have a positive impact on Poles' decisions to return to workouts in sports and recreation facilities and will support partners of the MultiSport Programme in promoting their offer – says Wojciech Szwarc, Management Board Member at Benefit Systems.
As part of the We’re glad you’re here! campaign advertising and communication activities have been planned.
Users will be reminded about the possibility of using sports and recreation facilities again by humorous creations based on the vision of activity during the time of social isolation, which are the basis of the summer campaigncalled We’re glad you’re here! The project will be carried out between July and August at the national level in online channels as well as locally, in the urban space. Static creations will appear, among others on the streets of Warsaw, and their animated versions can be seen on the Mmetro screens.
Animation: https://vimeo.com/438175536/9c317c941d
Home-made dumbbells on Olx
On the Olx auction site, enthusiasts of physical activity looking for sports accessories will find “sale offers”, including home sparring partners and home-made dumbbells in the form of bottles filled with water.
Exercise safely and the way you like
All advertising activities take the audience to a dedicated website https://www.kartamultisport.pl/dobrze-ze-jestes/,where they can find information on
- sanitary safety in sports and recreation facilities,
- MultiSport Summer Game and prizes that can be won for points collected during physical activity,
- workouts and healthy nutrition, including expert materials and professional online consultations with trainers and dietitians that will facilitate a healthy return to regular physical activity.
The campaign commissioned by Benefit Systems is carried out by NAV agency creative agency and Mint Media digital agency.
Media contact: Agnieszka Bemowska, Mobile: 517172559 | a.bemowska@benefitsystems.pl
Benefit Systems S.A.has been operating on the Polish market since 2001. The company created the MultiSport sports and recreation programme, which supports an active and healthy lifestyle of its users. Sports cards provide access to sports and recreation facilities in over 650 cities throughout the country. The sports offer is also successfully implemented in the Czech Republic, Slovakia, Bulgaria, and Croatia. An important area of Benefit Systems activities is promoting an active lifestyle at every stage of life, which is why the company undertakes initiatives to encourage physical activity among children, adults, and seniors.
MultiSport: The MultiSport Programme enables employees of companies (and their families) to exercise in thousands of sports and recreation facilities, and a wide range of activities – from gyms and swimming pools, through climbing walls and dance classes, to trampoline parks and roller rinks – allows them to adapt workouts to users' various needs and capabilities. The programme also supports a holistic approach to health. Users can take care of themselves comprehensively by using additional seasonal attractions such as city bikes, online diet or audiobooks, which are available at www.kartamultisport.pl
