Policy on cookies and other similar technologies

Cookies Policy

Version valid as of 1 January 2022


Websites and applications of Benefit Systems S.A. (“Benefit Systems" or “we”) use cookies and similar technologies.

Below you will find information about cookies and similar technologies that we use, as well as additional information on how our websites and applications work, including information about Local Storage, push messages and your location.


What are cookies?

Cookies are text files that are stored on your device (e.g. a computer, laptop, or smartphone) as you browse the internet.

When you revisit our website, your browser sends a cookie back to the website (or to its server, strictly speaking), and in this way, for example, we can recognise when the user visits us again.

Cookies have a stated expiry date after which they become inactive. Our websites and applications use other similar technologies such as pixels, plugins, tags, and web beacons. We will refer to these technologies collectively as cookies.

We use cookies particularly to obtain and process information about the browser and its version, operating system, URL of the previously visited page, IP address, time of the server request, user ID, language, searches on the website, products added to the basket, authentication data, data on the content viewed, and data on other activities carried out on the website or in the application. We combine your user ID with other data provided by you (such as email address or telephone number).


Why do we use cookies?

Some cookies are necessary for the functioning of websites and applications and the use of their resources. They increase their efficiency so that you can find the information you need faster.

Some cookies are also used to obtain information for analytical and statistical purposes or for marketing purposes (e.g. providing you with tailored advertising based on your activity, or retargeting, i.e. providing you with a specific advertisement on other websites). Cookies, except for those that are necessary for our websites and applications to run, are installed subject to your consent.


Do we use third party cookies?

Yes, when you use our websites or applications, you may receive cookies from the third parties that cooperate with us. We use those cookies mainly for analytical and marketing purposes.

We use the following tools provided by third parties related to the use of cookies and identifiers:

  • Google Tag Manager – a tool for managing tags placed on websites. The tool itself does not use cookies, but helps manage tags that may lead to the storage of cookies.

Analytical tools

  • Google Analytics – a tool that collects analytical data, i.e. count visits to websites or applications, measure the duration of visits and determine which functionalities or parts of websites or applications are used or visited most often. Google Analytics uses cookies and creates pseudonymised user profiles. The IP addresses obtained by the tool are anonymized so that they cannot be assigned to a specific user. To block the collection of information about your activity by Google Analytics, go to: tools.google.com/dlpage/gaoptout
  • Hotjar – a tool that collects analytical data about the behaviour and preferences of users on our websites, e.g. time spent on specific pages or the most frequently clicked items. Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will use this information to identify individual users or to match it with further data on an individual user. To block the collection of information about your activity by Hotjar, go to: help.hotjar.com/hc/en-us/articles/360002735873-How-to-Stop-Hotjar-From-Collecting-your-Data

Marketing tools

  • Synerise, SALESmanago – tools supporting the automation of marketing and sales processes, including the processing of marketing and sales data and their complex analytics in the multi-channel model – i.e. in a model that allows the user to be reached via various channels (such as websites, push notifications, SMSs, MMSs, -mail, chat, telephone...) and various devices (such as computers, smartphones, tablets, telephones...). If you do not want your data to be used for marketing purposes, please contact us at [link to: How to contact us? In the Privacy Policy]
  • Google Ads – Google’s advertising platform for running text, image and video ads as well as displaying sponsored links in the search results of the Google search engine and on cooperating websites under the Google AdSense programme.
  • Google Marketing Platform – a platform that allows us to use many Google marketing tools in order to provide users with tailored ads, avoid displaying ads that the user has already seen, optimise campaigns and monitor their progress. To block the Google advertising tools, use the information available at www.google.com/settings/ads/plugin
  • Facebook (Meta) Ads Manager – Facebook’s advertising system for creating, purchasing and managing ads within the Facebook, Instagram, and Messenger social networks, and Facebook’s Audience Network. We use the Facebook Pixel on our websites. It allows us to track activity on our website, and on this basis show you ads tailored to your needs or display ads to other Facebook users whose profile is similar to yours. Facebook users can manage their ad preferences at www.facebook.com/ads/preferences (in addition, in Ads settings, you can also disable the possibility of personalising ads Facebook ads that use data provided by us); other users can do this at www.facebook.com/settings/ads/ or at www.youronlinechoices.com/pl/twojewybory.

In addition to the above tools, our websites and applications use cookies from other third party advertisers. Our cookies, cookies of providers of the specified tools and cookies of other third parties (e.g. Criteo) collect information about user activity on our websites or applications. This information is used for profiling for marketing purposes, displaying personalised content and offers tailored to your potential interests or profile, and running advertising campaigns, including retargeting.

These cookies collect information on your visits to our websites and your activities there. They allow us and third party providers to target our marketing message to specific groups of users, users who previously visited our websites or applications, and monitor the progress of advertising campaigns.

You can block targeted ads from “About Ads” providers at www.aboutads.info/choices or “European Interactive Digital Advertising Alliance” providers at www.youronlinechoices.com/pl/twojewybory. The block should be set for each browser. It will remain in effect until you remove cookies from your browser.

The list of cookies used on our websites and applications along with information about their origin, purpose, storage period, provider and a link to the supplier's privacy policy and an opt-out link (if provided by the supplier) can be found here.

If you do not want your data to be used for marketing purposes, please contact us at How to contact us? In the Privacy Policy.

How to manage cookies?

Except for the cookies necessary for the website operation, we only use cookies with the user’s consent. At any time, you can go to the browser settings to disable cookies, delete any cookies already stored or modify the option of storing them on your device. Remember that changing your browser settings by disabling or limiting the possibility of storing cookies may limit the functionality of websites or applications.

In the menu bar of each web browser, go to the “Help” section to find information on how to manage cookie settings. Below you will find details about how to manage cookie settings in the most popular browsers:

Additional important information concerning Website operation:

Local Storage

Our websites also use a technology called Local Storage. Local Storage is a location where information is stored in your browser. Contrary to cookies, the data stored in Local Storage are not sent by the browser each time the website is visited. Here we will save your searches so that when you re-enter them they will appear in prompts and thus your search will be faster.

Local Storage stores data for a long term until you restore default settings or manually remove data from your browser cache. You can find the instructions above or in the “Help” section of the menu bar of any web browser.

Push notifications

Push notifications are short messages which appear on your device’s screen.

For us, they are a marketing tool which supports our communication with you. For you, they are a source of information on our services, including news, facilities and seasonal activities, campaigns, competitions or events.

We need your consent to send you push notifications. When you enter the website or application, we will ask you whether you want to receive notifications from us. If you consent, we will be able to send you the content you might find interesting even when you leave our website or application.

How can I disable push notifications?

You opt out of receiving notifications at any time by changing the settings of your browser or application. Below you will find details about how to disable notifications in the most popular browsers:


You can consent to the use of location data in your browser, application or device settings. We use this feature to provide you with information such as the location of the nearest fitness club or to display personalised ads and offers based on your location.

How do I turn off location sharing?

You can turn off location sharing using the application, device or browser settings: