87% of millennials admit that renowned brands should focus more on being better for the world and more and more employers build employees’ engagement by involving them in social programmes. According to the Public Opinion Research Centre (CBOS), 11% of Poles get involved in activities for children in need and 9.6% of them devote their time to social work in organisations that help adults, including sick, disabled and poor.
According to the Human Capital Trends 2018 survey, one of HR “megatrends” is fulfilling a social mission. Polish respondents mention financial support for selected charity organisations as programmes which are realised in their companies most often (56%). According to the authors of the report, in the last five years the importance of this kind of programmes in Polish companies has increased. It may results from the more and more common belief that a business success cannot only be measured by financial results. According to the Deloitte report, as many as 87% of millennials believe that money is not everything. It turns out that helping people in need is not only an element of a CSR strategy but also brings evident benefits for employees and is a driving force of their efficiency. As the “How Volunteerism Shapes Professional Success” study by Power Skills indicates, the skills developed thanks to volunteering programmes include leadership (83%), interpersonal communication (78%), financial management (73%), patience (69%) and problems solving (62%).
– We can see a great mobilisation to help in our company and every realised volunteering initiative is a reason to start another one. Within our Dobry MultiUczynek programme we have realised more than 80 volunteering and philanthropic initiatives across Poland so far. The potential of such activities is huge and so this year we have decided to join forces with MultiSport Card users who, with our financial support, can answer real needs of local communities with regards to physical activity – says Rafał Mikołajczyk, Communication and CSR Vice Director at Benefit Systems.
The first edition of the Dobry MultiUczynek volunteering and philanthropic programme for MultiSport Card users (917 200 in Poland at the moment) was launched in September. MultiSport Card users who have an idea for a social project that supports or promotes physical activity could present their initiatives and receive financial resources to make them happen. Initially the Chapter selected 10 projects and Internet users voted for 6 winning projects:
- Children’s Centre for Pavement and Hallway Games for the Primary School and Nursery Unit no. 21 in Wrocław (games such as hopscotch, colours or ludo accessible to pupils and residents will be provided close to the school) – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-2/
- #Benefit4Good – regular classes with a trainer for the charges of the Children's Home no. 9 in Warsaw and a sports picnic on Children’s Day – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-1/
- “Rowelove Przygody” Bicycle Adventures – a pro-sports initiative for the Primary School in Rychnowy, which is to entice children to exercise through the attractive form of biking trips – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-8/
- “Family Challenge” – family sports and recreation events with an education zone to take place in Gdańsk, Warsaw and Poznań – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-7/
- “Super Senior in Action” – a series of educational workshops and sporting trips for seniors from the Warsaw’s Ursynów district and its vicinity organised together with the Kluboteka Dojrzałego Człowieka Foundation – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-9/
- “Sports break” – active hallways for children from the Primary School no. 43 in Wrocław – more information: https://www.kartamultisport.pl/dobry-multiuczynek/projekt-5/
The sponsor and originator of the Dobry MultiUczynek programme is Benefit Systems, the author of the MultiSport programme, and the organisation partner – The Volunteer Centre. More information about the Dobry MultiUczynek programme and all the projects which qualified for the semi-finals and took part in the online voting can be found here: https://www.kartamultisport.pl/dobry-multiuczynek/
Media contact:
Sandra Dobrowolska, Specjalista ds. PR
797 294 243 | s.dobrowolska@benefitsystems.pl
Benefit Systems S.A. has been operating on the Polish market since 2001, and since 2011 has been listed on the Warsaw Stock Exchange. Benefit Systems is also the only Polish public company with the B Corp certificate of social responsibility in Central and Eastern Europe. The MultiSport card - the company’s key product was launched in 2004 and within several years has become one of the most popular benefits in Poland. The sports cards provide access to nearly 4,000 sports and recreational facilities in over 650 cities throughout the country. In an effort to develop its offer and improve the quality of services on the fitness market, the company carries out a number of activities to support customers, partners and card users. The MultiSport program has also been successfully implemented in the Czech Republic, Slovakia and Bulgaria, where the number of sports card users is systematically growing. Currently, there are over one million MultiSport card users in Poland and abroad. More information about the company can be found on the website www.benefitsystems.pl.